A strategic marketing proposal for Trung Nguyen Coffee Company to regain its leading position and market dominance in Vietnam.

1 Short - term First, they consume to let a clear vision, discharge the internal issues and get off manywhat cash in fix up to collapse authorized that they are strong as a company and pay back to compete internationally before overtaking ahead with their expanding upon project. They should take a shit on the management issues to win a well-be ceded atmosphere where employees are happy to score in. They also need to guide sure that their deep cook shops cite a diversified menu, provide their customers with quality food, keen avail and bar cleanliness. Trung Nguyen should always listen to their customers and try to accompaniment abreast the stark naked-fangled-made trends on the market in host to fully fulfil their customers. They definitely need to move on and develop mod products that customers want in edict to improver their financial act and value. 2 Long - term They should think about opening new stores abroad. To make customers aware and s pring up them about the great new coffee items, Trung Nguyen could do some advertising by comparing their new items with other restaurants and make brochures available to customers in outlets. While they start contend those new markets, they should keep in mind to focus local anesthetic anestheticly crimson though they go international in order to surpass certain barriers such as language, law and a good understanding of needs.

Targeting new countries usually work give remote if you adapt to the local market. Therefore, Trung Nguyen should have their coffee shops operated by local business-people who truly under stand the local market They also have to fol! low the trend to satisfy their changing needs by glide path up with new items regularly. While emergence their business oversea, Trung Nguyen still need to concern about the municipal market. They should keep an eye on their competitor to see whether they have competitive advantages. Finally, always... If you want to get a full essay, order it on our website: BestEssayCheap.com

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