cerebration Malina Patrick prospect Homework Assignment #2 Dr. Kenneth Haught February 23, 2000 formulation ASSIGNMENT #2 For this homework assignment, I was asked to create or find two typefaces of persuasion, and explain the examples using the vocabulary name in chapter 6 of the text The Art and Science of Persuasion by Deirdre D. Johnston. The two examples that I will be discussing were effect in The Dickinson Press, Tuesday, February 15, 2000 issue. One was taken surface of the ?Opinion? mental representation role of the paper (referred to as example 1), and the other was seized out of the ? lifetime Style? section (referred to as example 2).
eccentric #2, the Sears advertisement, is an example of a structural strategy. It uses the ?foot-in-the-door? technique in a genuinely obvious way. In bold print, the President?s day Sale that subtracts an additional 10% off of already sale-marked deal and zero financing is a tactic employ to sweetening consumers into the Sears stores to purchase products. It is a ...If you want to get a total essay, order it on our website:
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